FERNANDINA BEACH, Fla.- Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2010. This list has been compiled from the 41,923 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls.
The marketing data presented here is a summary of a 238-page report that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters broken out by each product category. Current information about what gear and brands hunters and shooters prefer, how many days they spend afield and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.
Talking about hunting footwear, Rangermade has made a nice selection of the hunting boots that are trending now. You can find them for a number of categories, whether for upland, marsh, desert, warm weather or winter conditions. The link is here: http://www.rangermade.net/best-hunting-boots/. As for other gear, they’re also sporting other selections such as archery products, rangefinders, optics, the top plier tools http://www.rangermade.net/best-multitool/, and much more.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates‘ monthly HunterSurvey.com, and ShooterSurvey.com reports. Reports are available for specific product categories including firearms, ammunition, blackpowder, bowhunting and archery equipment, decoys, game calls, apparel, optics and more.